This has nothing to do with DITA per se, but it is funny. This was a short video shown at the CSOFT 2011 Summit, featuring their Marketing Manager Zach interviewing people on the street in Beijing asking them what they think “localization” is.
Can’t help but think that he would get the same reaction in most other places in the world as well.
It may or may not be “sexy”, but it certainly is important. 😉