While browsing through the XML and DITA-related discussions on LinkedIn, I ran across a good post by Joe Gollner about the “why” argument about doing things in XML (as opposed to some other, proprietary format). He also dug up what I think is an exceptional presentation he did called “The Reason and the Passion of XML”, which he revived and posted to Slideshare. The “Reason” portion has to do with the types of business arguments that make the case for why deploying XML-based systems makes sense from a costing or efficiency argument. That is good stuff and if you are looking to justify a CMS purchase there’s some good material here. The “Passion” portion is more interesting, and has to do with those who see how XML can help them improve how they work, and manage to usher the new process through the inevitable “dark days” when productivity slumps as the new XML tools are adopted, and the drive of the people who help make it succeed.
Here’s his very readable blog (now added to my Blogroll), and here’s the presentation in question:
I’ve met him at previous conferences and he is a very knowledgable and articulate speaker, with more years of experience with XML technologies than most of us. To him I am sure that DITA is the new kid on the block, (but still welcomed to the neighbourhood).